Have you ever given a child a gift and then watched them play with the box for half an hour afterwards, ignoring the brand new gift it came in? If you play your cards right, you can do the same with adults, by choosing the right packaging. By making your packaging look good, users of the product will have a greater appreciation for the product, for your company, and for the packaging itself.
No matter which of the above methods you decide on to enhance the cuteness of your product packaging, make sure to move away from the status quo. If you want your product to be different from those of other companies in your industry, you need to use creativity, style, humour, and innovation to separate yourself from the rest. Think outside the box when it comes to designing your box…or whatever packaging it may be.
Below are the twelve ideas to make your industrial packaging supplies look more appealing:
1. Design
Design is important when it comes to industrial packaging supplies. The right packaging designcan help amp up its visual appeal tenfold. The pattern can be abstract, or it can be a pattern made up of a small item or items. No matter what design you choose, it will definitely make your packaging cute and unique.
2. Colour
Using the right combination of colours can also make for great looking industrial packaging supplies. Make the package pop with something bright and fun, or tone it down with some soft pastels. Colour can evoke feeling from the beholder, so use it to your advantage.
3. Accessorize
Adding an accessory – like a bow or other decorative feature – to the packaging can really add the finishing touch to it. Small details like these add an air of perfection to the packaging, increasing the appearance of quality and value.
4. Functional
People appreciate packaging that can be reused, especially if they find the packaging appealing to look at. They may just want to keep it for themselves, or they may use it to package a gift in the future. Either way, making the packaging reusable (if applicable or possible for your product) is a great way to allow more people to appreciate it.
As part of its functionality, make sure your packaging is passed through a quality control seal tester. This testing technique ensures your packaging’s seal meets the quality standards, so that the customer will receive the product without any structural faults.
5. Sustainable
People find sustainability really attractive. If you can promote a sustainable packaging – either something that is biodegradable, sustainably sourced, or which reduces the resources used, people will be all over it. It says something about your company too, and will likely attract some attention to your brand.
6. Simple
Sometimes, simplicity is the key to making the packaging look better. Giving something a homemade kind of look is often highly appreciated, as opposed to something that looks very manufactured. People find homemade things adorable, cute, and sweet, where as highly manufactured packaging looks very corporate and expensive.
7. Add a message
Adding information to the packaging is a nice way to share a moment with your customers. Explain the company’s origins, the benefits of the product, tell a story, or have a joke printed on the packaging. It makes it personal and adds a feeling of personality and character to the packaging.
8. Use unique materials
If you can find a way to implement unique materials into your packaging, it will really catch the eyes of your customers and give your company a reputation of being different and special. Who knows, you may even make a new trend while you’re at it.
9. Stuff it
If your packaging requires some kind of stuffing or filler to protect the product against damage, choose it with care. The stuffing type and colour will add to the entire look of the packaging. In fact, it’s the first thing the customer will see when opening their new item.
If you’re going for a cute look, also make sure your protective packaging is cute too – you can find different colours and styles of shredded paper, for example. Or, maybe you want to go with something higher quality, like a velvet or silk lined interior.
10. Play with shape
Another possibility is to play with the shape of your packaging. Instead of using a square box, shape it like whatever is inside, shape it like something fun. Play with the idea that you don’t have to make your package like everything else, and run with that.
11. Stickers
Use stickers as another way to spice up your packaging and make it cute. Stickers are a fun way to personalize packaging and can include cute, fun, funny, and interesting images and information in a way that brings back memories of childhood fun and games.
12. Sparkle and shine
There is something that catches attention without fail: sparkles. If you can find a way to implement some sparkle to your packaging, you’re definitely on the right track. Just be careful – sometimes glitter spreads like wildfire which can be annoying to deal with. Try to go for some sparkle that will stay where it’s supposed to.
