Local marketing is a little different than just advertising on social media. There are a few key things you need to do differently in order to connect with a local audience. In this post well look at 7 different things you can do to improve your local marketing campaigns.
1. Use Content Only Locals Would Understand To Your Advantage
The best way to engage a local audience is to speak to topics that are close to them. Most people aren’t expecting to read specific things about their city, especially if you’re not in a major hub. Producing articles, videos and images about local events, landmarks, and changes in the city will help you engage the local population. Local content will resonate with your city’s residents and also gives you an opportunity to position yourself as a leader in local content.
2. Establish A Social Media Presence
If you’re still debating whether your audience is on social media or not, the answer is yes. Everyone is online nowadays, and social media is slowly becoming a resource for those looking for specific information. More and more people are going to Twitter and Facebook to interact with their local community. If your company isn’t taking advantage of having a social media presence, you’re missing out on referrals. Create your profiles and start posting content today!
3. Make Sure Your Website Is Detailed
When it comes to local businesses, people are going to check out your website before visiting you in person. Having a detailed website makes everything simple for your audience to explore. In addition to basic things like your location, hours and prices, try and include information about your company, your staff, and your products. Having a detailed website, social media accounts, implementing real estate newsletters, and an active email list are essential parts of real estate technology.
4. Create Guides For Local Activities
Your company can take advantage of local landmarks by writing guides on how to explore the area. Creating detailed guides with stunning images and video will make it easy for you to position yourself as a leader in the local area. The landmarks/areas you cover will depend on the type of business you run. Writing about the outdoor trails in your city is a great idea if you’re selling sporting goods, shoes or athletic gear.
5. Get Active On Yelp
Being proactive with Yelp will help you avoid being bombarded by negative reviews. First, start by filling out your profile and being as detailed as possible. Remember to encourage your clients to leave reviews as often as possible. However, if you’re not careful, their reviews will be classified as “not recommended.” In order to avoid this, Yelp must feel people are not being incentivized to leave a review. Send regular reminders to people both in your store and online, but let them seek out your yelp page to leave a review on their own.
6. Partner Up With Other Local Operations
Teaming up with other local retailers is an excellent way to improve your local marketing. Take the time to find businesses that complement yours and offer to do some cross promotion. Something as simple as agreeing to have the other company’s business cards in your store can pay off in organic leads. Find ways to create win-win situations with your local contemporaries.
7. Encourage Your Customers To Send Your Referrals
Finding ways to encourage referrals is an essential part of any good local marketing plan. Find a reward to give people for sending referrals your way and make sure you stick to it. Word of mouth means a lot in local areas which makes it worth having a solid referral program.
