Wouldn’t it be great if you could get an influencer to promote your new product to their audience? A lot could see your product of curious people, and you would surely make a lot of sales in a short period.
The truth is that influencers will not come to you and beg you to let them try and promote your product. To build a business relationship with influencers, you must find the right way to reach out to them and incentivize them.
Learn how to get influencers to promote your product, then start working on an exciting new marketing campaign.
1. Search for the right influencer
If you spend just a bit of time online searching for influencers, you will probably understand that it’s not a good idea to just reach out to one of them without first giving it some thought. You need to consider your goal and find an influencer who will fit your product and brand well.
Search for an influencer who has an audience similar to your target audience. Then, check if your product would be relevant to them and their followers. A good way to do this is to verify if they use some of your brand keywords as hashtags in their content.
Think about what you would like the influencer to say about your brand and how you would like them to promote your product.
2. Get in touch with the influencer of your choice
When you have found an influencer who looks like a perfect fit for you, you will have to reach out to them.
Remember that influencers with hundreds of thousands of followers are already being contacted by many entrepreneurs who want them to promote their products. Even an influencer who doesn’t have that many followers might have many options to consider. To stand out, you must be original and find a good way to incentivize the influencer of your choice.
Get in touch with the influencer, and tell them about the product you would like them to help promote. Discuss how you will pay them for their help if they are interested. Will they accept a fixed amount of money for one post? Are you ready to offer them 20% of all the sales they help you generate?
Depending on what your product is worth, simply giving it to them for free could be enough to get them interested in promoting it. Be sure to discuss this with them until you agree.
3. Be ready to cooperate on a marketing campaign
You should be available to help your influencer. See if they have questions for you or if you could give them some advice.
And if you want this marketing campaign to be effective, you ust collaborate with your influencer. Are there some visuals you could provide them with? Would you like them to host a live shopping experience where they will interact with their followers as they show them your product?
Don’t hesitate to share your ideas with them, and ask them about their ideas as well.
4. Consider letting influencers come to you
What if some influencers already know and love your brand? You never know who might already be using your previous products and would be happy to promote your newest one.
If, on top of searching for the right influencer to promote your product, you would like to allow influencers to come to you, be sure to write something about it on your website and social media pages.
Having a brand ambassador program in place will simplify things for you.
5. Help them get to know your product
When you have found an influencer to promote your product, don’t just expect them to know everything there is to know about it.
They might not have followed your previous marketing campaigns even if they already know your brand. Help them get to know your product by providing them with relevant information.
The better they know your product and brand, the easier it will be for them to get their followers interested in what you offer.
6. Allow them to create their coupon code
Finally, creating a coupon code your influencer can share with their followers would be great. This should help generate more sales and also allow you to know how many sales you will be able to thank your influencer for.
But be sure your influencer can create their coupon code instead of giving them a random series of letters and numbers. This will help reinforce the link between the influencer and your product, on top of being more meaningful to your new customers.
